ABOUT US

At Pinnacle Automotive, we're proud to lead a diverse group of automotive businesses--including Mercedes-Benz Winnipeg, Mercedes-Benz Kitchener-Waterloo, Focus Hyundai, West Park Chevrolet Buick GMC, Pinnacle Collision Centre, and Focus Autobody--each with its own unique identity, yet all driven by the same strong set of principles: integrity, teamwork, and a commitment to excellence.

From premium luxury to trusted everyday brands--and from expert collision repair to top-tier autobody services--our operations offer more than just vehicles and service; they deliver exceptional customer experiences and meaningful career opportunities. Whether it's the refined sophistication of our Mercedes-Benz locations, the hardworking, community-focused spirit at Focus Hyundai, the dependable, small-town approach at West Park, or the precision and care at our collision and autobody centres, each business is powered by passionate people who care about what they do.

We're also proud to be recognized for our efforts in creating outstanding workplaces--three of our dealerships have been named among Automotive News Canada's Best Dealerships to Work For. This achievement reflects our commitment to fostering positive, supportive environments where people are respected, valued, and empowered to grow. At Pinnacle Automotive, we believe in investing in our teams, supporting development, and building a workplace where everyone has the opportunity to thrive. .